GTM Workflow

Just net new business

4 services that identify new requirements and the stakeholder networks you want to talk to. We generate the outreach also, to the standard of an enterprise professional.

Jump on a call?

From open market to closed deal: four always-on 48X services (SQL Generation, Procurement Portal Scanner, Event Networking and Account Planning) feed new SQLs in HubSpot and current opportunities, leading to forecast and close.
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Results

SQL force multiplier

You’re getting a higher volume of way better results in a fraction of the time - try it

48X GTM improves top of pipe metrics, without adding to the BDR and marketing teams, or buying new toolsets.

Improving conversion rates CR1-2 compounds up to higher CR4

Reducing time to MQL and SQL (stages T1-4) increases deal close velocity

Your volume of MQLs may reduce, but they’ll be far better quality

Impacting the bow tie: the acquisition funnel from identified to committed deal, contract closed, then activated through to maximum impact. 48X GTM improves conversion rates, time in stage and volumes on the acquisition side.
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Live data

As if you were in the room

Our service architecture accesses large amounts of live data - not just web pages, and company submissions, but relevant conversations on social platforms and forums. It’s as if you were in the room with all your target persona stakeholders in all your ICP target segments at once, listening to their reasoning about how to solve problems with your product.

Open web data including

1.4T

URLs

80B

Web pages

1B

Professionals

60M

Business firmographics

Web traffic, intent data, contact data, social posts & connections

Forums, news & product reviews

Investment data, corporate filings, financial reports, firmographics, company reviews

Signals

Buyer Intent PLUS

We join the dots on many different signals that point towards a crystallising requirement for your product. And we’re drafting the messages for you to introduce yourselves before those requirements formalise.

We’ll also let you know about them after they’re published, but by then your chances of shaping them are zero, and being on the right partner bid are considerably reduced.

Workflow

How your existing workflows are improved

Here you can see the inputs and outputs that overlay your existing processes, or maybe even replace them

Sales activity, now automated: your campaign criteria and context data feed four 48X GTM offerings (SQL Generator, RFP Scanner, Key Account Planner, Event Planner), with managed outbound messaging on top and the 48X platform and always-on data sources underneath.
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